The End of The ICE Age
top of page

The End of The ICE Age

Say goodbye to gas stations and the Internal combustion Engine this is the last generation of ICEmen!



"After 130 years of internal combustion engines, these companies have to write one last love letter to the industry, to their fans, and go out with a bang," Tyson Jominy, vice president of data and analytics at J.D. Power, told ABC News. "Battery cars cannot replicate the sound, vibration and feeling of an ICE sports car."


Cadillac, the luxury brand of General Motors, will exclusively make electric cars by 2030, with the futuristic Lyriq crossover SUV the first to go on sale in spring of 2022. Before that happens, Cadillac has offered performance fans one final hurrah: the street predators CT4-V Blackwing (472 horsepower) and CT5-V Blackwing (668 hp), two sport sedans with boosted V-6 and V-8 engines that provide a visceral and exhilarating experience behind the wheel."There are two opposing forces -- the die-hard enthusiasts, which are a small fraction of the market -- and government," Brauer told ABC News. "Usually enthusiasts lose."


He pointed to Ferrari's 458 Speciale, a mid-engine sports car with a naturally aspirated V-8 powerplant that was produced from 2010 to 2015.


"That car had no electrification and everyone wants one now," he said. "It represented the last generation of traditional Ferrari engineering." The European Union has agreed to phase out all new CO2-emitting vehicles by 2035, but not without exceptions.After considerable discussion and negotiation, the European Union passed a law that ends sales of new CO2-emitting cars by 2035. This ruling did not come without disagreement – the new policy announcement was delayed for weeks after last-minute opposition by Germany. Intending to rapidly decarbonize new cars in Europe, the new EU law also states that starting in 2030, new vehicles must put out 55% lower CO2 emissions than levels from 2021.


The pushback from Germany is centered around the country’s demand to exempt vehicles running on e-fuels so that they can continue to be sold after 2035. While the EU expected to be able to ban all vehicles running internal combustion engines, this exemption would make it possible for these traditional powertrains to continue well past 2035.2023 gas-powered models will be the final ones for Dodge Chargers and Dodge Challengers. These muscle cars will cease production in December 2023.Polestar and international creative agency ACNE created the print “Goodbye combustion engine”. The long copy ad reads like an obituary for the internal combustion engine as if it were a person. The ad is a friendly dig towards the combustion engine that has been affecting the environment and polluting the air for over 160 years. With the campaign, Acne and Polestar wanted to move away from stereotypical car advertising. Instead, they’re doing away with conventions they see as harmful and outdated to help create a better industry, one free from stereotypes, combustion engines, regular car keys (Polestar 2 doesn’t have one), and so on.


Breaking up is hard to do, but car enthusiasts and ordinary motorists who are still attached to

their internal combustion engine vehicles will have to face up to the inevitable: that the car as

we once knew it, will no longer be made after 2030.

OEMs around the world are doubling down on their commitment to net zero, and most are

counting down to 2030, the year these engines die. 2030 is not a long way away.

Nobody is more aware of this than those working in manufacturing, and this is why entire

industries are forced to rethink the way they do business. For OEMs, this means net zero is

going to require entirely new models of vehicles. Those internal combustion engine (ICE) cars

have got to go.

BEV cars are on the rise, but it isn’t just the average SUV or sedan saying bye-bye to the

internal combustion engine. Every vehicle that ever relied on an internal combustion engine

to run will be phased out very soon.

bottom of page