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WINTER SPORTS : DREAM THAT MAY NEVER BE REALIZED IN 2023



Winter sports are being sponsored by high-carbon companies despite their pollution helping to melt the snow the sports require to exist, according to a new report. The report found that more than 100 events, organizations and athletes were sponsored by fossil fuel companies, carmakers and airlines. The sponsorships were like “winter sport nailing the lid on its own coffin”, said one Olympic champion.


The report, by campaign group Badvertising and thinktank New Weather Sweden, found 83 sponsorship deals from car manufacturers. The largest governing body in winter sports, the International Ski and Snowboard Federation (FIS), is itself sponsored by Audi. Almost 90% of the vehicles produced by Audi in 2021 were petrol or diesel driven. The report also found sponsorship deals from 12 fossil fuel companies, including Gazprom and Equinor, and five airlines, including British Airways and SAS. A large irony is that scientists keep telling the world at lrge climate change will green Africa and it will be the least harmed continent but news reporters and politicians continue to tell the western audiences that climate change will only devastate Africa. This could be seen as providing incentive for many European countries and the US to do nothing never realizing their inaction is going to impact them the worse off of other nations with infrastructure for extree heat.

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